Turning complexity into scalable experience.
Approach
My mission is to bring structure to complex systems and momentum to organizations.
I operate at the intersection of UX, business strategy, and organizational dynamics – translating abstract requirements into scalable, user-centered frameworks.
With a calm, structured leadership style, I foster alignment across disciplines and create environments where design can drive measurable impact. I see brand and experience as systemic outcomes – shaped by clarity in thinking, consistency in execution, and collaboration across teams.
Skills
Leadership & Collaboration
Design Leadership & Teambuilding
Mentorship, Coaching & Career Development
Stakeholder Management & Cross-Functional Partnership
Creative Direction, Vision Setting & Design Advocacy
Brand & Systems
Brand Identity, Visual Systems & Multi-Touchpoint Consistency
Design Systems & Standards
Storytelling, Narrative & Messaging
Creative Alignment
Digital & Product
UX & UI Design (Web & Mobile)
Design Systems & Components
Prototyping & Interaction Design
User-Centered, System-Minded Product Thinking
UX Writing
Accessibility
Tools
Figma
Adobe Creative Suite
AI Tools (ChatGPT, Midjourney, Claude)
Various Collaboration & Project Management Tools
Experience
Kaiser X Labs
United Digital Group
Liganova
Jung von Matt /Neckar
Principal UX / UI Design
Director UX / UI Design
Team Lead UX
Senior Art Director /Digital
Art Director /Digital
May 2024 – Jan 2026
Sep 2017 – May 2024
Aug 2016 – Sep 2017
July 2014 – Aug 2016
Dec 2010 – July 2014
Education
DHBW Ravensburg
SysCoach
B.A. Mediadesign
Cert. Systemic Coach (DVCT)
2017 – 2010
2022 – 2024
About
UX & Design leader with strong experience in scaling UX organisations within complex corporate environments. I build and scale UX capabilities, translating strategic goals into effective products, services and systems through clear governance and decision structures.
Over the past years, I have built cross-functional UX teams, worked closely with executive and senior leadership stakeholders, and taken responsibility for company-wide topics such as accessibility, design systems and customer journey governance.
My focus lies where organisations often struggle despite high UX maturity: prioritisation, decision-making clarity, alignment across functions, and sustainable execution.
As a certified systemic coach, I support leaders and teams in acting effectively and making sound decisions, rather than producing concepts without impact.